WHILE PRODUCTS THAT ENHANCE THE EVENT EXPERIENCE RESONATE MOST WITH FANS, AT-HOME DIGITAL/VIRTUAL EXPERIENCES PROVIDING ‘NEVER BEFORE’ PERSPECTIVES ARE ALSO QUITE POPULAR.
Whether interested in type of new technology
Hologram Performance at Event/Projections on Field
Smart/Tech Enabled Clothing
Particularly with the youth: The next generation of sponsorship ideas will need to include digital/virtual programs and exciting in-venue experiences. These programs are significantly more likely to resonate with the Gen Z audience.