Key Takeaways
Tech Evolving
GLOBAL FANS EMBRACE DIGITAL/VIRTUAL PLATFORMS TO ENHANCE BOTH THE AT-HOME AND LIVE EVENT EXPERIENCE
WHILE PRODUCTS THAT ENHANCE THE EVENT EXPERIENCE RESONATE MOST WITH FANS, AT-HOME DIGITAL/VIRTUAL EXPERIENCES PROVIDING ‘NEVER BEFORE’ PERSPECTIVES ARE ALSO QUITE POPULAR.
How likely are you to participate in or buy the following?
Whether interested in type of new technology
|
All Adults
|
|---|---|
Hologram Performance at Event/Projections on Field
|
36%
|
Digital/Virtual Experiences
|
34%
|
Smart/Tech Enabled Clothing
|
29%
|
Cryptocurrency
|
29%
|
NFTs
|
23%
|
Technology highlights from around the world (Key Tactics Resonating Among Fans)
Emerging Tech is reshaping the sponsor activation landscape
Particularly with the youth: The next generation of sponsorship ideas will need to include digital/virtual programs and exciting in-venue experiences. These programs are significantly more likely to resonate with the Gen Z audience.
Digital/Virtual Experiences
124
index
Cryptocurrency
124
index
Hologram PERFORMANCE AT EVENTS/FIELD OF PLAY
123
index
Smart/tech enabled clothing to capture form/techniques
124
index
NFTs
126
index
