how to use the data
PUTTING RECEPTIVITY INSIGHTS TO WORK FOR YOUR ORGANIZATION
USE RECEPTIVITY TO INFORM SPONSORSHIP INVESTMENT DECISIONS
Understanding the total audience of Receptive and Selective fans is the best approach to ensuring you maximize your investment-benefit ratio when selecting and investing in new sponsorships. This total audience metric is a measure of the total potential reach and engagement a sport or entertainment option will provide.
Total audience receptivity varies by region, sport, industry category, and target demographic.
OPTIMIZE YOUR SPONSORSHIP ACTIVATION APPROACH
The path to optimizing sponsorship marketing is through understanding the group of fans we call Selective.
Non-Receptive fans are in many cases some of the most passionate fans, but they do not interact with sponsors, while Receptive fans nearly always engage.
Insights focused on targeting Selectives with the right tactic, at the right time, in the right environment will put you on a path to success.
HOW WE CAN HELP
Unlock the power of the most comprehensive global study on sponsorship in history to help guide your sponsorship decisions. Three possible approaches in which our data scientists can help:
- Assess your target demographics and geographic regions for crucial receptivity insights on how to optimize your success.
- Deep analysis of your sponsorship portfolio (or prospective sponsorship investments) to identify potential audience gaps and to provide investment or activation advice.
- Fuse your data to this study to provide the most comprehensive insights about how to optimize for success.
