Understanding the total audience of Receptive and Selective fans is the best approach to ensuring you maximize your investment-benefit ratio when selecting and investing in new sponsorships. This total audience metric is a measure of the total potential reach and engagement a sport or entertainment option will provide.
Total audience receptivity varies by region, sport, industry category, and target demographic.
The path to optimizing sponsorship marketing is through understanding the group of fans we call Selective.
Non-Receptive fans are in many cases some of the most passionate fans, but they do not interact with sponsors, while Receptive fans nearly always engage.
Insights focused on targeting Selectives with the right tactic, at the right time, in the right environment will put you on a path to success.
Unlock the power of the most comprehensive global study on sponsorship in history to help guide your sponsorship decisions. Three possible approaches in which our data scientists can help: