Reaction To Covid

Fans are positive and planning for a "return to normal"

CURRENT OUTLOOK, GLOBALLY

How would you describe your outlook right now?

Very Positive
Somewhat Positive
Neutral
Somewhat Negative
Very Negative
‘BACK TO NORMAL’ WITHIN SIX MONTHS, BY REGION

Thinking about COVID-19, when do think things will be ‘back to normal’?

% indicating back to normal in 6 months

Live events offer fans a source of hope and connection

Nothing beats a live experience, but fans still appreciate a virtual option

Fans made it very clear that nothing can compete with a live entertainment experience. However, they still appreciate a virtual option if they’re unable to attend, especially younger fans, 18-34.

73%
AGREE Watching things online can’t compete with being there in person
By Region
North America
71%
South America
74%
Europe
69%
Middle East
83%
Asia
76%
Oceania
69%
68%
AGREE If I’m unable to attend an event, I’m grateful when there’s a virtual option
By Region
North America
63%
South America
77%
Europe
59%
Middle East
77%
Asia
77%
Oceania
61%

Fans have a renewed appreciation for live events

Two-thirds of fans appreciate live events more now that they’ve had to go without them during the pandemic.

70%
AGREE The return of sports & concerts after COVID will help bring people together
By Region
North America
68%
South America
72%
Europe
63%
Middle East
76%
Asia
79%
Oceania
69%
68%
AGREE After missing live events during the pandemic, I appreciate them more now
By Region
North America
65%
South America
72%
Europe
61%
Middle East
75%
Asia
78%
Oceania
63%