Reaction To Covid
Fans are positive and planning for a "return to normal"
CURRENT OUTLOOK, GLOBALLY
How would you describe your outlook right now?
Very Positive
Somewhat Positive
Neutral
Somewhat Negative
Very Negative
‘BACK TO NORMAL’ WITHIN SIX MONTHS, BY REGION
Thinking about COVID-19, when do think things will be ‘back to normal’?
% indicating back to normal in 6 months
Live events offer fans a source of hope and connection
Nothing beats a live experience, but fans still appreciate a virtual option
Fans made it very clear that nothing can compete with a live entertainment experience. However, they still appreciate a virtual option if they’re unable to attend, especially younger fans, 18-34.
73%
AGREE Watching things online can’t compete with being there in person
By Region
| |
|---|---|
North America
|
71%
|
South America
|
74%
|
Europe
|
69%
|
Middle East
|
83%
|
Asia
|
76%
|
Oceania
|
69%
|
68%
AGREE If I’m unable to attend an event, I’m grateful when there’s a virtual option
By Region
| |
|---|---|
North America
|
63%
|
South America
|
77%
|
Europe
|
59%
|
Middle East
|
77%
|
Asia
|
77%
|
Oceania
|
61%
|
Fans have a renewed appreciation for live events
Two-thirds of fans appreciate live events more now that they’ve had to go without them during the pandemic.
70%
AGREE
The return of sports & concerts after COVID will help bring people together
By Region
| |
|---|---|
North America
|
68%
|
South America
|
72%
|
Europe
|
63%
|
Middle East
|
76%
|
Asia
|
79%
|
Oceania
|
69%
|
68%
AGREE After missing live events during the pandemic, I appreciate them more now
By Region
| |
|---|---|
North America
|
65%
|
South America
|
72%
|
Europe
|
61%
|
Middle East
|
75%
|
Asia
|
78%
|
Oceania
|
63%
|
