Key Takeaways
Maturing Markets
Overall openness to sponsorship in maturing markets such as Asia, South America and Middle East exceeds 90%
HOW RECEPTIVITY VARIES AROUND THE WORLD
Open to Sponsorship (% Receptive or Selective)
Select country for moRe Information
United States
Canada
Mexico
Brazil
Argentina
Colombia
Chile
UK
Germany
Spain
France
Italy
UAE
Saudi Arabia
Australia
China
New Zealand
Vietnam
India
Indonesia
United States
United States
Canada
Mexico
Brazil
Argentina
Colombia
Chile
UK
Germany
Spain
France
Italy
UAE
Saudi Arabia
Australia
China
New Zealand
Vietnam
India
Indonesia
Overall Receptivity
Receptive
Selective
Non-Receptive
Overall Interest
84%
Sports
60%
Music
36%
Entertainment
28%
Esports
Top Events
1
Super Bowl
2
NBA Finals
3
NBA All-Star Game
4
MLB All-Star Game
5
March Madness
To inquire about how these insights can elevate your business, please contact Heather.Lotstein@teamsri.com
