A majority of esports fans around the globe frequently engage with sponsors and are more likely to view sponsors as an important part of the esports experience.
Esports fans admire and can relate to professional players more than athletes and other celebrities, making their endorsements and approval a central place for sponsors to build an esports program.
Two-thirds of esports fans say that they “feel better about brands who sponsor” their favorite esports leagues and players than traditional sports and celebrities.
A majority of esports fans would prefer to go to a gaming or esports event over “any other type of event.”
More than half of esports fans say that they “relate more to esports athletes than other athletes or celebrities."
Talk about athletes
Share what athletes post
Research products they promote
Purchase a product they endorse
The engagement can take many forms (online and offline), with half of esports fans having purchased a brand’s product because they sponsored an event.